The human capacity for cognitive thinking is without a doubt limitless and we need to understand how the human being thinks, feels and acts. The knowledge that exists in our unconsciousness developed through time can generate results on our reality based on scarcity or abundance. …


“Leaders that avoid expressing gratitude at their place of work are so wrong that I don’t even know where to begin. According to research done on working places, 81% of the people would work more if their bosses were more grateful and 70% would feel better about themselves if their…


The purpose of this mindfulness process is to clear our mind. Through conscious breathing exercises it’s possible to achieve a state of clear mind so that we can have full consciousness.

When we are not aware of our full mental power we live as if we are on autopilot, in…


Generally speaking, productivity is the efficient result of a given business. From a personal standpoint, a productive person is someone that works but doesn’t achieve his desired personal goal. …


Tip #1: Don’t judge yourself for your choices.

A very efficient tip is not to judge yourself after making a decision. Assume your choices for it’s better to have chosen something than not to choose. That being said, think about it the next time you decide for something, assume it for your own satisfaction. Accept what you most…


Continuing the theme of the choices in our lives, we can divide them in three important groups:

1 - Simple choices: during the day we make several simple decisions that will not change our future much. …


There is an ever-present relationship between effort and outcome in life. Also known as the cause and effect relationship, it works based on a 80/20 probabilistic distribution. …


The elephant example:

In circuses, elephants are trained from an early age to become attractions using the simplest thing: a piece of rope. They are tied up to learn that they cannot go beyond the length of the rope.

As they grow up, they still respect the limited space they’ve learned and no…


Procrastination is a well-known thing that occurs every time a decision is postponed or simply not made. With that in mind, why does anyone procrastinate? What can we do to get rid of this habit?

1. Before seeking answers, it is essential to have self-knowledge as it is very common to have procrastination and perfectionism holding hands and walking side-by-side.

You need to know yourself. If you are constantly criticizing and striving to be perfect…


How does this contribute to procrastination and to immobilize a person?

According to Herbert Simon, a renowned researcher on human behavior and cognitive psychology at Berkeley University, the decision-making process is based on two possibilities, the first called satisfaction and the second maximization.

Satisfaction explains the immediate decisions or the first choice we make, which is usually made to satisfy needs…

Édel Pontes

Doctorate in Neuromarketing, Master in International Business, MBA in Marketing and Postgraduate in Psychopedagogy.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store