Mindset #02

Édel Pontes, Ph.D.
2 min readFeb 25, 2022

Before diving deeper into Mindset models, it is worth understanding the system of limiting beliefs that is inherent to the human being.

On the foundation of these beliefs lies the BEING. Beliefs related to our identity, the “Who am I?”. It is very common for people to demean themselves or to self sabotage for not knowing themselves or not believing in their own identities, their own essence. It is crucial to identify what those beliefs are in relation to identity. Questions such as “Who am I? Am I pretty or ugly? Am I smart or stupid?” and the attempt to answer those questions, depending on what the response is, can make a person to recognize these beliefs and to have a greater clarity about who they really are.

The next level on this belief system is the DOING. Beliefs related to your capabilities, “what am I capable of?”. People can have self knowledge but they block themselves within their own doubts concerning what they can do. Questions and/or comments such as: “Can I go through with this project? Am I able to develop an idea? I can’t do it, I can’t finish it’’ they take the person to a capability block, making them to be passive about all actions, paralyzing actions that must be evaluated.

The last one, on the top of the belief system, people find themselves in a comfort zone and despite seeing and feeling what they desire and aligning what they feel and what they think, they must put the exercise of beliefs in practice to declare the design of that transformation.

The third level of beliefs is related to worthiness. In most cases people can have a clear knowledge about their identity and capabilities but they put a limit on what they can receive from the universe. This level of beliefs can limit the results making people achieve less than they can perform.


In the default mindset, people think about worthiness seeking to find their own identity. This is an inward process, a judgemental process and of little result. And when associated with negative thoughts or doubts they result in a rigid, static mindset, imprisoned by their own beliefs. For example: “If I had money, I would be happy”. People hope to have something to be allowed to be something, creating a space of pseudo-identity or denial of their identity.

In this case, on an unconscious level, a doubt is created starting with the conditioning of the “BEING”, a denial of reality — “I will only be happy IF I have money” — and through the inversion in the level of belief.



Édel Pontes, Ph.D.

Doctorate in Neuromarketing, Master in International Business and Psychopedagogy Édel Pontes develops self-confidence in people to reach their objectives