Mindset

The human capacity for cognitive thinking is without a doubt limitless and we need to understand how the human being thinks, feels and acts. The knowledge that exists in our unconsciousness developed through time can generate results on our reality based on scarcity or abundance. This result can be associated with the person’s developed mindset.

According to Carol S. Dweck, PhD, in her book “Mindset”, there are two mindset models: Fixed Mindset and Growth Mindset. In one of her case studies, Dr. Dweck presents this situation:

How would someone react to this situation through the characteristics of each Mindset? The study showed that the person with Fixed Mindset would assume the role of victim, feeling rejected, placing the responsibility for his failure or success on the external situation, in this case, for his failure throughout the day.

On the other hand, the person with a Growth Mindset would create an internal method of learning in search for a better future, seeking to make more efforts, taking responsibility for what occurred and, learning from their own results, may them be positive or negative. In this case recognizing the test result and elaborating an improvement plan.

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Doctorate in Neuromarketing, Master in International Business and Psychopedagogy Édel Pontes develops self-confidence in people to reach their objectives

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Édel Pontes, Ph.D.

Doctorate in Neuromarketing, Master in International Business and Psychopedagogy Édel Pontes develops self-confidence in people to reach their objectives