Neuro Productivity

Édel Pontes, Ph.D.
2 min readJun 24, 2021

Generally speaking, productivity is the efficient result of a given business. From a personal standpoint, a productive person is someone that works but doesn’t achieve his desired personal goal. Words like “Financial Freedom” and “Professional Success” are usually associated with high productivity, busy schedules, hard working and having little time to enjoy success.

First, this professional is expected to be productive beyond average compared to himself and to others around him or her. Secondly, they must have long term productivity, continuously and frequently. Lastly, this professional is expected to be personally and socially healthy, showing low levels of stress and top performance.

Observing these high-tier professionals, we can realize that financial results must be aligned with good health and good relationships altogether.

The Neuro Productivity is the understanding of the basic functional units of our brain aligned with the best performance management, which have three important levels:

Reason — It is important to define CLARITY: on our plans, our objectives and our results. Plan clarity is to have a clear definition of what we want, when we intend to achieve it and what we need to do to get there. Objective clarity is to question ourselves about what we intend to do: does it make sense? Is this the real goal? Who can we count on if assistance is needed? Result clarity is about defining short term and long term goals and the constant evaluations of these results.

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Feelings/Emotions — On the emotional level, it’s required that you truly state your INTENT when you declare what you wish, when generating the necessary energy to keep your positive vibration and when you cultivate resilience. It’s necessary that you verbalize this objective frequently and act truthfully so your thoughts and feelings are aligned.

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Celebration — what we didn’t seem to understand in the past is that celebrating the small steps we take is as important as celebrating our big victories. Daily motivation is crucial and receiving the reward for the achieved goals with gratitude as a life process activates our brain’s reward system. Our brain processes the positive emotion and produces dopamine, the neurotransmitter responsible for when we feel pleasure. That motivates us to pursue our goals and dreams.

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Édel Pontes, Ph.D.

Doctorate in Neuromarketing, Master in International Business and Psychopedagogy Édel Pontes develops self-confidence in people to reach their objectives